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The THRIVE © Approach to Wellbeing


In the THRIVE © Approach to Wellbeing
apply 3 key steps to help you meet your goals.

What does it mean to “thrive”?

Definition: To thrive means to grow, flourish; To progress toward or realize (a) goal(s) -- despite or because of circumstances. – Merriam- Webster Dictionary

The Fountain of Health developed the “THRIVE © Approach to Wellbeing” to integrate the science of wellbeing, preventative medicine, coping, behaviour change and optimal aging to help people thrive, even in stressful times. “THRIVE” represents an acronym for 6 key areas to promote health.

The THRIVE © Approach is also a 3-step approach to promote wellbeing.

Learn more below!

3 Steps of the  
THRIVE © Approach to Wellbeing:


Self-assess to get a baseline. Reflect on how you would rate yourself across the THRIVE domains.

Take the THRIVE Questionnaire


Set your goal. Identify one goal in one of the THRIVE action areas. Make it a SMART goal to increase success.

SMART goal resource


Try our free, web-based support tool usable on any device

The Wellness App

The THRIVE © Approach includes six high impact actions known to promote wellbeing:

Thoughts: Positive Thinking

It turns out, your thoughts are a key to good health. Due to brain "neuroplasticity" your brain is changed by your thoughts and actions. Learn more about the power of thinking!

Health Habits: Physical Activity and Healthy Eating.

Physical activity is one of the best ways to promote brain “neuroplasticity” and to improve health and mood. Healthy eating is a key ingredient for wellbeing, at every age!

Relationships: Social Activity.

Having positive relationships are important for wellbeing. Connecting with others improves mood, and supports brain health across the lifespan.

Interest: Brain Challenge.

Did you know challenging your brain with mental exercise is as important as physical activity? Engaging your mind with your interests promotes brain health and wellbeing.

Valued Goals: SMART Goal-setting.

What matters most to you? Set a “SMART” micro-goal to do something meaningful to you. When your actions line up with your values, wellbeing and happiness grow.

Emotions: Taking Care of Mental Health.

Taking care of your emotional health is vital for wellbeing. Notice your feelings, manage stress, get enough sleep and take care with substances like alcohol.

Does the THRIVE © Approach to Wellbeing work?

The THRIVE © Approach to Wellbeing is based on ten years of implementation of the Fountain of Health tools in frontline care and in community settings.

The Thrive © Approach is grounded in the principles of Cognitive Behaviour Therapy and Behaviour Activation. Cognitive Therapy highlights links among our cognitions (thoughts), behaviours (actions) and mood (feelings). Behaviour activation helps you set goals that you can meet (actions).

These are powerful, evidence-based interventions used to treat many disorders including anxiety, depression, obesity, diabetes and heart disease. These approaches can also be used effectively to promote your wellbeing and happiness.

The Science behind the THRIVE © Approach to Wellbeing:

Happiness and Wellbeing Science

The THRIVE © Approach to Wellbeing utilizes Positive Psychology’s happiness science and the PERMATM Model of Wellbeing: Positive emotion, Engagement, positive Relationships, Meaning and Accomplishments. The THRIVE © Approach includes and expands on these areas, with two additional domains: Thoughts (Positive Thinking) and Health habits (Physical Activity and Healthy Eating). As well as promoting positive emotions, the THRIVE domain of Emotions includes management of negative emotional states, consistent with “positive psychiatry”. Importantly, the THRIVE domain of Valued Goals also offers an effective methodology to put wellbeing science into action. “SMART” goal-setting supports behavioural activation to set goals with Meaning that can be accomplished.

Resilience Science

The THRIVE © Approach to Wellbeing includes key learnings from research on resilience, or the capacity to overcome adversity, and to navigate resources that sustain wellbeing when faced with significant adversity. Domains of the THRIVE ©Approach to Wellbeing include key actions that have been shown to promote resilience, and sustain wellbeing in the face of adversity. For example, trusted Relationships is the single best predictor of wellbeing across the lifespan.

Active Coping Science

The THRIVE © Approach to Wellbeing integrates the science of active coping or adaptive responses to serious life stresses. The framework for active coping from the stress of serious illness was recently updated to address the stress of the COVID-19 pandemic. The THRIVE domains encompass all three categories of active coping: Problem-focussed coping (Health Habits and Interests; Emotion-based coping (Relationships and Emotions) and Meaning-based coping (Thoughts and Valued Goals).

Lifestyle Medicine and Longevity Science

Preventative and lifestyle medicine shows that 85% of chronic diseases are caused by unhealthy lifestyles . The THRIVE ©Approach to Wellbeing includes six pillars from lifestyle medicine: Social Activity (Relationships); Physical Activity and Nutrition (Health Habits); and Managing Stress, Improving Sleep and Avoiding substances (Emotions). The THRIVE © Approach to Wellbeing also added the domain of Thoughts (Positive Thinking) since longevity research shows those with positive self-perceptions of aging outlive those with negative views by 7.5 years!

Research also shows physicians who use preventative medicine strategies themselves are more likely to use them in practice. Physicians are invited to enroll in our Thrive MD Program, and all registered clinicians can enroll in our 5-minute CBT Course through the Thrive Learning Centre to learn how to apply the approach to themselves, and in practice.

Brain Neuroplasticity Science

Neuroplasticity is the ability of our brains to change and “rewire” in response to activities, at any age. Our daily activities and habits can change and rewire our brains. The key THRIVE domains serve to optimize brain neuroplasticity and protect the brain from negative effects of stress. Science shows that shifting our thoughts and lifestyle habits in key areas will promote our brain’s capacity to regulate emotions under stress and help us to thrive in the face of adversity.

Behaviour Change Science

The THRIVE © Approach to Wellbeing is grounded in the principles of Cognitive Behaviour Therapy and Behaviour Activation, which are powerful, evidence-based interventions used to treat many disorders that can also promote happiness and wellbeing. Everyone is invited to register to use The Wellness App and apply our 3-step approach. All regulated health care providers are invited to download our Health Behaviour Change Toolkit for use in frontline care, and take the 5- Minute CBT course.

Who developed the  
THRIVE © Approach to Wellbeing?

The THRIVE © Approach to Wellbeing was developed by Canadian, and international experts,
led by Dr. Keri-Leigh Cassidy. See Our People

Explore the THRIVE domains!


Health Habits



Valued Goals